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Case Study

November 28, 2025
Overcoming A Trademark Refusal For A Global Skincare Brand In The Uae

Challenge  A well-established skincare company headquartered in Russia sought to expand its presence into the United Arab Emirates, one of the region’s fastest growing markets for beauty, wellness, and personal care products. To protect its brand identity and ensure exclusive commercial use, the company filed an application to register its trademark with the UAE Ministry...

November 27, 2025
How a Dubai Conglomerate Consolidated 7 Companies Under One Holding Structure

Background of the Client Wilfire (pseudonym for confidentiality purposes) is a diversified group comprising seven (7) mainland companies and a total of thirty-nine (39) branches operating under them. Each company was incorporated in Dubai under the Department of Economic Development (“DED” – Dubai Mainland), with its own set of activities and distinct legal structures. The...

November 25, 2025
Trademark Enforcement and Multi-Class Filing for a UAE–China Sports Brand

Challenge A prominent UAE/China-based sports company approached us with urgent concerns regarding trademark infringement in the United Arab Emirates. As a well-established brand in the sports and lifestyle sector, the company had been rapidly expanding its product distribution in the region. However, as their visibility grew, they began facing increasing risks of counterfeit goods and...

November 15, 2025
Restoring True Ownership by Reconciling Abu Dhabi Mainland Law and ADGM Real Estate Regulation

This case arose from disputes over three apartments (“Units”) in a prominent Residential Tower (the “Building”)  on Al Reem Island, Abu Dhabi. The original developer had sold units to individual buyers under sale and purchase agreements between 2007 and 2014.   The buyers (“our Clients”) included:  An investor who purchased two units.  A young professional who...

November 13, 2025
A Faster Path to Payment: ICC Expedited Rules for Commercial Arbitration Efficiency

The Background  Our client, a UAE-based subcontractor specialising in oil and gas installation and manpower services, was engaged by a leading main contractor for a large-scale infrastructure project within the UAE. The parties executed two distinct purchase orders (POs) governing their contractual relationship:  Purchase Order 1 (PO1): Installation and commissioning of fittings;  Purchase Order 2...

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