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December 29, 2025
Seamless Rectification of UAE and KSA Trademark Ownership for a Cross-Border Brand

Challenge The client approached ATB Legal with a dual-jurisdiction trademark matter involving parallel trademark filings in the UAE and the Kingdom of Saudi Arabia (KSA). While the UAE trademark proceeded smoothly, the KSA trademark encountered a critical procedural issue that required immediate legal intervention.  In Saudi Arabia, trademark ownership requirements are strictly enforced. The client’s...

December 27, 2025
End-to-End UAE Market Entry and Brand Protection for a North American Multinational

Challenge A multinational enterprise headquartered in Canada, with operational bases in Mexico, the United States, and the Middle East, sought to establish a fully compliant and operational presence in the United Arab Emirates as part of its global expansion strategy.  While the client was commercially sophisticated and experienced in cross-border operations, it faced several challenges...

November 28, 2025
Overcoming A Trademark Refusal For A Global Skincare Brand In The Uae

Challenge  A well-established skincare company headquartered in Russia sought to expand its presence into the United Arab Emirates, one of the region’s fastest growing markets for beauty, wellness, and personal care products. To protect its brand identity and ensure exclusive commercial use, the company filed an application to register its trademark with the UAE Ministry...

November 27, 2025
How a Dubai Conglomerate Consolidated 7 Companies Under One Holding Structure

Background of the Client Wilfire (pseudonym for confidentiality purposes) is a diversified group comprising seven (7) mainland companies and a total of thirty-nine (39) branches operating under them. Each company was incorporated in Dubai under the Department of Economic Development (“DED” – Dubai Mainland), with its own set of activities and distinct legal structures. The...

November 25, 2025
Trademark Enforcement and Multi-Class Filing for a UAE–China Sports Brand

Challenge A prominent UAE/China-based sports company approached us with urgent concerns regarding trademark infringement in the United Arab Emirates. As a well-established brand in the sports and lifestyle sector, the company had been rapidly expanding its product distribution in the region. However, as their visibility grew, they began facing increasing risks of counterfeit goods and...

November 15, 2025
Restoring True Ownership by Reconciling Abu Dhabi Mainland Law and ADGM Real Estate Regulation

This case arose from disputes over three apartments (“Units”) in a prominent Residential Tower (the “Building”)  on Al Reem Island, Abu Dhabi. The original developer had sold units to individual buyers under sale and purchase agreements between 2007 and 2014.   The buyers (“our Clients”) included:  An investor who purchased two units.  A young professional who...

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