Hemakshi Prabhu
Hemakshi Prabhu was a Junior Associate at ATB Legal, where she worked on intellectual property matters and company incorporation. She holds a BBA LL.B. (Hons.) from Symbiosis International University, Pune.
Insights
Articles by Hemakshi Prabhu
Copyright Broadcast
The Yoga IP Controversy: Can Ancient Indian Practices Be Trademarked Abroad?
Introduction: When Tradition Meets Commercialisation Yoga, an ancient practice rooted in India’s spiritual and philosophical traditions, has evolved into a global wellness industry worth billions. What was once passed down through generations as shared knowledge is now often packaged, branded, and sold across international markets. This transformation has sparked a significant legal and ethical debate on whether elements of yoga can […]
Copyright Broadcast
Wedding Photography IP Wars: Why Indian Photographers Are Losing Millions
The Evolution of Wedding Photography into an IP Driven Industry Wedding photography in India is no longer just a service it has become a content creation industry with significant intellectual property value. With the rise of cinematic storytelling, drone shoots, curated reels, and luxury destination weddings, photographers are effectively producing high quality visual assets that […]
India
Recipe Protection, Food Branding, and Culinary Intellectual Property: How Indian Food Entrepreneurs Are Trademarking Taste
The transformation of Indian food businesses from informal street-side ventures to structured, venture-backed startups has triggered a parallel evolution in how culinary assets are protected. What was once guarded through secrecy and tradition is now increasingly secured through formal intellectual property (IP) mechanisms, especially trademarks, trade dress, and branding strategies. In India’s rapidly expanding food […]
Copyright Broadcast
EdTech Content Pirates: How Indian Online Educators Are Fighting Course Theft
The Gold Rush of Digital Education India’s EdTech revolution has created unprecedented opportunities for both learners and educators. From competitive exam preparation to niche skill development, thousands of creators are building scalable education businesses online. What was once confined to physical classrooms has now transformed into a thriving digital marketplace powered by video lectures, downloadable […]
Copyright Broadcast
Bollywood vs South Indian Cinema: The Regional IP Protection Wars Remake Rights, Dubbing Disputes, and Regional Content Protection
The film industries of India are among the most prolific and culturally influential in the world. At the heart of this expansive landscape are Bollywood (the Hindi‑language film industry based in Mumbai) and the South Indian cinema industries (encompassing Telugu, Tamil, Kannada, and Malayalam film sectors). While all these industries are united by a shared […]
India
Cross Border Digital Challenges: Legal Structures for Protecting Indian Content in a Globalised World
India’s Intellectual Property in the Digital Economy India has rapidly transformed into a major exporter of creative and digital content, including feature films, series, music, gaming, and social media media assets. Digital distribution and overthetop (OTT) platforms have enabled Indian content to reach global audiences instantaneously. While this international expansion presents significant commercial opportunities, it also exposes rights holders […]
India
Chinese App Ban Aftermath: What Happened to Indian User-Generated Content IP?
India’s Digital Creator Economy and the Sudden Disruption The ban imposed by the Government of India in June 2020 on multiple Chinese applications, including TikTok, marked a turning point in the country’s digital and intellectual property landscape. Exercised under Section 69A of the Information Technology Act, 2000, the decision was driven by concerns relating to […]
Copyright Broadcast
Podcast Copyright & IP Strategies in India: What Every Podcaster Must Know
The Indian podcasting ecosystem has exploded over the last few years, driven by affordable internet, regional content demand, and the rise of creator-led media. What began as a passion project for many has now turned into a serious business opportunity involving brand deals, licensing, live events, and even cross-platform adaptations. Yet, most podcasters in India […]
Copyright Broadcast
The Meme Copyright Minefield: How Indian Meme Creators Can Monetize Without Getting Sued
Memes Are Culture, But Also Legal Risk Memes today are not just jokes; they are digital assets, branding tools, and in many cases, revenue-generating content streams. Entire Instagram pages, YouTube channels, and marketing campaigns are built around memes. Yet, the legal reality behind this booming ecosystem is far less casual than it appears. Most meme […]
News
“Of a Showgirl” at the Centre of the Taylor Swift–Maren Wade Trademark Battle
A dispute over three shared words is testing the limits of prior rights, reverse confusion, and celebrity brand dominance — with lessons for the UAE and India Introduction The intersection of entertainment and intellectual property law has once again taken center stage with the recent trademark dispute involving Taylor Swift’s 2025 album The Life of […]
News
Dubai Customs Extends Transit Period from 30 to 90 Days: A Strategic Move to Strengthen Supply Chain Resilience
In a significant regulatory development aimed at facilitating trade and mitigating ongoing logistical challenges, Dubai Customs has issued Customs Notice No. 05 of 2026, temporarily extending the permissible transit period for goods from 30 days to 90 days. This measure reflects a responsive and adaptive approach by the authority to address evolving global supply chain […]
Copyright Broadcast
Instagram Reels vs YouTube Shorts Which Platform Offers Better IP Protection for Indian Creators
The Rise of Short Form Content and IP Risks The explosion of short form video content in India has transformed the digital creator economy. Platforms such as Instagram Reels and YouTube Shorts have empowered millions of creators to monetize creativity, build personal brands, and reach global audiences. However, this rapid expansion has also exposed creators […]