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Hemakshi Prabhu

January 28, 2026
Patent Protection in the UAE – Part 1 – Foundations, Legal Framework & Strategic Importance

Why Patents Matter in the UAE The United Arab Emirates (UAE) has firmly established itself as a regional and increasingly global hub for innovation. With strong national initiatives focused on advanced manufacturing, artificial intelligence, energy transition, healthcare, fintech, space technology, and smart infrastructure, the UAE is rapidly transitioning from a resource-driven economy to a knowledge-based...

January 27, 2026
India–EU Free Trade Agreement: A Historic Deal Set to Reshape Global Trade

The India–EU FTA could unlock massive trade potential, rebalance global supply chains, and deepen strategic cooperation between two of the world’s largest markets.   India and the European Union (EU) are approaching a landmark free trade agreement that officials and commentators are already describing as the “mother of all deals.” With negotiations nearing completion after nearly two...

January 15, 2026
WIPO Nice Classification 13th Edition (Effective 1 January 2026): Key Changes, Impact on Trademark Filings, and Practical Guidance for Applicants

Introduction  The Nice Classification system, administered by the World Intellectual Property Organization (WIPO), is the globally accepted framework for classifying goods and services for trademark registration. It plays a critical role in trademark filing, examination, enforcement, and portfolio management across more than 150 jurisdictions.  Effective 1 January 2026, WIPO has introduced the 13th Edition of the Nice...

January 7, 2026
Applicability of India–UAE CEPA Benefits to Trade Structures Involving Free Zone Entities

The India–UAE Comprehensive Economic Partnership Agreement (CEPA) has significantly strengthened bilateral trade by allowing preferential customs duty treatment on qualifying goods originating in India and imported into the UAE. As businesses increasingly adopt commercially efficient and multi-layered trade models, questions frequently arise on whether such benefits remain available when non-traditional structures are used.  This article...

December 29, 2025
Can Courts Grant Patent Injunctions After Expiry? Lessons from Toyota v. LMW Limited

When monopoly ends, enforcement ends with it—except where past infringement leaves a financial trail. A decisive ruling on the limits of judicial relief after patent expiry, clarifying why exclusivity ends with the statutory term but monetary accountability for past infringement does not.    In a significant intellectual property law ruling, the Delhi High Court has clarified how patent rights in...

December 29, 2025
Seamless Rectification of UAE and KSA Trademark Ownership for a Cross-Border Brand

Challenge The client approached ATB Legal with a dual-jurisdiction trademark matter involving parallel trademark filings in the UAE and the Kingdom of Saudi Arabia (KSA). While the UAE trademark proceeded smoothly, the KSA trademark encountered a critical procedural issue that required immediate legal intervention.  In Saudi Arabia, trademark ownership requirements are strictly enforced. The client’s...

December 27, 2025
End-to-End UAE Market Entry and Brand Protection for a North American Multinational

Challenge A multinational enterprise headquartered in Canada, with operational bases in Mexico, the United States, and the Middle East, sought to establish a fully compliant and operational presence in the United Arab Emirates as part of its global expansion strategy.  While the client was commercially sophisticated and experienced in cross-border operations, it faced several challenges...

December 24, 2025
UAE Court of Cassation Reinforces Trademark Protection for Online-Only Brands

The rapid growth of digital commerce has challenged traditional notions of trademark use and enforcement, particularly in jurisdictions where physical presence was once viewed as a key indicator of commercial activity. In a significant recent development, the Abu Dhabi Court of Cassation has reaffirmed that online-only brands enjoy full trademark protection in the UAE, even...

November 28, 2025
Overcoming A Trademark Refusal For A Global Skincare Brand In The Uae

Challenge  A well-established skincare company headquartered in Russia sought to expand its presence into the United Arab Emirates, one of the region’s fastest growing markets for beauty, wellness, and personal care products. To protect its brand identity and ensure exclusive commercial use, the company filed an application to register its trademark with the UAE Ministry...

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