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Hemakshi Prabhu

February 21, 2025
The Dubai Chocolate Verdict: A Bold Stand for Authenticity and Brand Protection

A trademark is a legally recognized symbol, word, or phrase that distinguishes a product from others in the marketplace. Geographic Indications (GIs), on the other hand, specifically protect names linked to a place of origin and unique quality—like “Dubai chocolate.”  Dubai Chocolate’ Ruling: A Case for Trademark Protection and Geographic Indications  In a landmark decision...

A Comprehensive Guide to Setting Up a Company in Masdar City

Abu Dhabi is leading the change in shaping the global economy, and Masdar City—with its “Live, Work, Play, Learn” philosophy—is emerging as a global model for sustainable urban development. As one of the world’s first net-zero cities, Masdar City offers businesses an unparalleled environment where innovation, sustainability, and growth converge. From 100% foreign ownership and...

January 23, 2025
Intellectual Property Strategy for Your Digital App

In today’s fast-paced digital landscape, mobile apps and web applications are driving business, innovation, and digital transformation across industries. Whether you’re launching a new app or scaling an existing one, protecting your intellectual property (IP) is crucial to maintaining a competitive edge and safeguarding your work against theft, replication, or misuse. This article will guide...

January 6, 2025
Ministry of Economy Workshop Highlights UAE’s Leadership in Intellectual Property Framework

ATB Legal UAE recently participated in an enlightening workshop hosted by the UAE Ministry of Economy (MoE) in Dubai, showcasing groundbreaking advancements in the nation’s intellectual property (IP) framework. The event attracted leading IP law firms, experts, and government officials, serving as a vibrant platform for sharing insights and innovations in the IP sector.  Key...

January 2, 2025
Protecting Your Brand: Comprehensive Guide to Enforcing Trademark Rights in the UAE

The United Arab Emirates (UAE) is a vibrant and dynamic business hub where protecting your brand is crucial for maintaining its value and reputation. Trademark registration and enforcement are vital tools in safeguarding intellectual property. While the UAE provides a strong legal framework, proactive measures are essential to ensure comprehensive protection. This guide offers detailed...

The Role of Customs in Combating Intellectual Property Infringement in the UAE

Intellectual Property Rights (IPR) are vital to fostering innovation, protecting creators, and ensuring economic growth. In the United Arab Emirates (UAE), customs authorities play a central role in combating intellectual property infringement in the UAE, by intercepting counterfeit goods at borders. Dubai Customs has established itself as a global leader in intellectual property enforcement, reflecting...

January 1, 2025
Technology and IP in the UAE: Protecting Innovations In a  Digital Era

The United Arab Emirates (UAE) has rapidly emerged as a global hub for innovation and technology. With its strategic location, advanced infrastructure, and business-friendly environment, the UAE has become a preferred destination for tech-driven enterprises and startups. In this context, protecting intellectual property (IP) is crucial to fostering innovation and ensuring a competitive edge. This...

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