Copyright Broadcast

Memes Are Culture, But Also Legal Risk  Memes today are not just jokes; they are digital assets, branding tools, and in many cases, revenue-generating content streams. Entire Instagram pages, YouTube channels, and marketing campaigns are built around memes. Yet, the legal reality behind this booming ecosystem is far less casual than it appears.  Most meme...

The Rise of Short Form Content and IP Risks  The explosion of short form video content in India has transformed the digital creator economy. Platforms such as Instagram Reels and YouTube Shorts have empowered millions of creators to monetize creativity, build personal brands, and reach global audiences. However, this rapid expansion has also exposed creators...

The digital economy has fundamentally reshaped how value is created, scaled, and protected. Today, businesses are increasingly built on intangible assets such as software, algorithms, platforms, and proprietary systems rather than traditional physical infrastructure.  In India, this transformation is particularly pronounced. A new generation of creators, influencers, and digital entrepreneurs is moving beyond content-driven models...

India’s fashion and jewellery industries have always been celebrated globally for their artistry, craftsmanship, and cultural richness. The intricate weaves of Banarasi sarees, the elaborate zari embroidery from Lucknow, and the gemstone artistry of Jaipur represent not only aesthetic brilliance but also centuries of tradition. Yet, these industries face a persistent and damaging challenge: piracy...

In a world where stories, songs, and designs can travel across continents in the blink of an eye, creativity has never been more powerful. Yet, it has also never been more vulnerable. The same technology that allows a film to premiere globally on streaming platforms also enables a pirated copy to be uploaded within hours....

When discussing intellectual property (IP) in India, trademarks, patents, and copyrights often take center stage. However, two significant yet underexplored domains within the Indian IP framework are Broadcast Reproduction Rights and Performers’ Rights. These rights are critical in safeguarding the interests of artists, musicians, actors, and broadcasters under the Copyright Act, 1957, as amended, especially...