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Hemakshi Prabhu

November 28, 2025
Overcoming A Trademark Refusal For A Global Skincare Brand In The Uae

Challenge  A well-established skincare company headquartered in Russia sought to expand its presence into the United Arab Emirates, one of the region’s fastest growing markets for beauty, wellness, and personal care products. To protect its brand identity and ensure exclusive commercial use, the company filed an application to register its trademark with the UAE Ministry...

November 25, 2025
Trademark Enforcement and Multi-Class Filing for a UAE–China Sports Brand

Challenge A prominent UAE/China-based sports company approached us with urgent concerns regarding trademark infringement in the United Arab Emirates. As a well-established brand in the sports and lifestyle sector, the company had been rapidly expanding its product distribution in the region. However, as their visibility grew, they began facing increasing risks of counterfeit goods and...

November 13, 2025
Deceptive Similarity Beyond Words: Lessons from the Protifix Trademark Cancellation

In a decision reported on 24 October 2025, the Calcutta High Court held that the mark “PROTIFIX”, used in respect of a protein supplement, is deceptively like the longstanding mark “PROTINEX” and accordingly ordered that the registration for PROTIFIX be rectified, cancelled, removed and expunged from the register of trademarks.   The court emphasised that an...

October 31, 2025
UAE Introduces New Trademark Fee Regime: What Businesses and IP Owners Need to Know

The UAE Cabinet, through Cabinet Resolution No. (102) of 2025, has approved a comprehensive update to the Ministry of Economy’s (MoE) fee schedule governing trademark services. This reform modernizes the UAE’s trademark system in line with international standards and reinforces the country’s growing focus on innovation and intellectual property protection.  The updated fees will take...

October 16, 2025
The IP of Festivals: How Diwali Crackers, Ganesh Idols, and Holi Colors Are Protected in India

India is a land of festivals, and its rich cultural heritage is expressed through countless products, designs, and innovations that accompany these celebrations. From the sparkling lights of Diwali crackers to intricately crafted Ganesh idols during Ganesh Chaturthi, and the vibrant powders of Holi, these festival-related creations are more than just objects they are intellectual...

September 26, 2025
From Yoga to Ayurveda: Can Traditional Knowledge Be Patented in India?

India’s traditional knowledge is vast and deeply rooted in its cultural heritage. From the ancient practices of Ayurveda and Yoga to systems like Unani, Siddha, and Sowa Rigpa, this knowledge reflects centuries of communal experimentation and refinement. The question that often arises is whether such knowledge can be patented in India. The short answer is...

September 22, 2025
Digital Authentication of GIs in India: Blockchain, QR Codes, and the Push for Counterfeit-Free Trade

Geographical Indications (GIs) occupy a unique and often underappreciated space in the intellectual property (IP) landscape. Unlike patents that reward inventors or trademarks that distinguish businesses, GIs are inherently collective rights tied to communities, cultures, and geographies. They protect products that draw their uniqueness from a specific region whether it is Darjeeling Tea, Banarasi Sarees,...

September 18, 2025
Revocation of Novartis’ Vymada Patent in India: A Legal Analysis

The Indian Patent Office (IPO) has revoked Novartis’ patent in India for its cardiac drug Vymada on the grounds of lack of novelty and inventive step. This decision not only impacts the pharmaceutical industry but also reinforces India’s jurisprudence on the delicate balance between rewarding innovation and safeguarding public health.  Legal Basis for Revocation  The...

September 11, 2025
Beyond Logos: The Rise of Color, Sound & Smell Marks in India – Branding in the Age of Experience

Think of the distinctive Airtel jingle. Or the iconic, red-soled shoe crafted by Christian Louboutin. Or even the familiar whiff of popcorn that greets you at a movie theatre. These are not just products or advertisements; they are experiences. In the modern marketplace, brands are no longer confined to logos, slogans, and names. Instead, they...

September 11, 2025
Design Protection for Fashion and Jewelry in India: An Untapped Opportunity for Startups

India’s fashion and jewellery industries have always been celebrated globally for their artistry, craftsmanship, and cultural richness. The intricate weaves of Banarasi sarees, the elaborate zari embroidery from Lucknow, and the gemstone artistry of Jaipur represent not only aesthetic brilliance but also centuries of tradition. Yet, these industries face a persistent and damaging challenge: piracy...

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