Trademark

What We Do

Trademarks: Protecting Your Brand Identity

Your brand is more than a logo — it is your reputation, your promise, and your story. It represents the trust your customers place in you, the values you stand for, and the unique identity that differentiates your business in a crowded marketplace. In today’s global economy, where businesses operate seamlessly across borders both digitally and physically, a well-protected trademark is essential to maintaining that distinct identity.

A trademark is often the first and most visible symbol of your business. It could be a name, logo, symbol, slogan, sound, or even a distinctive color combination anything that identifies your products or services and distinguishes them from those of others. When legally protected, your trademark becomes an exclusive commercial asset one that embodies your goodwill, enhances your brand’s credibility, and protects you from imitation or misuse.

At ATB Legal, we understand that every brand, whether emerging or established, carries its own value and vision. Our dedicated Trademark Practice is designed to help businesses secure, manage, and enforce their trademarks strategically, ensuring that the legal protection of your brand aligns with your business objectives and future expansion plans.

We assist clients in securing, maintaining, and enforcing trademark rights across jurisdictions including UAE, GCC, and India, as well as through international routes under the Madrid Protocol. Our team ensures your mark is not only protected in law but also safeguarded in practice across every platform, country, and transaction where your brand appears.

Our Trademark Services

We provide a comprehensive suite of trademark services designed to support clients through every stage of brand protection from creation to enforcement.

Our services include:

• Comprehensive Trademark Search and Clearance Reports:
  Before filing, we conduct thorough searches and risk assessments across relevant databases to identify potential conflicts, helping clients make informed decisions and avoid costly disputes.
• Filing and Prosecution of Trademark Applications:
  We manage filings before the UAE Ministry of Economy, the Indian Trademark Registry, ensuring that applications comply with local regulations and international standards.
• International Protection through the Madrid Protocol:
  For clients expanding globally, we advise on and manage international filings under the Madrid System, simplifying multi-country protection through a single application process.

• Handling Office Actions, Oppositions, and Appeals:
  Our team regularly addresses objections and opposition proceedings before trademark offices, preparing detailed legal responses and representing clients during hearings to secure smooth registration.
• Trademark Renewals, Assignments, Licensing, and Recordals:
  We assist in maintaining trademark portfolios through timely renewals, recording ownership changes, and drafting and registering license or assignment agreements to ensure compliance and clarity of ownership.
• Enforcement and Dispute Resolution:
  We protect client rights through administrative actions, civil proceedings, and settlement negotiations, including the issuance of cease-and-desist notices, trademark infringement claims, and anti-counterfeiting measures before UAE Customs and authorities.
• Portfolio Management and Multi-Jurisdictional Coordination:
  For businesses operating across the Middle East and Asia, we coordinate filings, renewals, and enforcement strategies to maintain consistency across all markets. We also offer IP audits to streamline portfolio efficiency and ensure maximum protection across product lines.

Representation Across Industries

Our trademark clientele reflects the diversity of the UAE’s economic landscape — from innovative startups to large multinational corporations. We represent clients across sectors including:

• Engineering and Technology Consulting:
  A leading engineering and software consultancy offering integrated design, digital, and technical solutions. We protect their brand identity across multiple classes and jurisdictions, ensuring that their trademarks reflect the sophistication of their technology-driven services.
• Sports and Retail Distribution:
  A major importer and distributor of sports equipment, specializing in rackets, sports balls, and athletic gear. We handle end-to-end trademark management for their brand portfolio, ensuring recognition and enforcement across retail markets in the UAE, GCC, and India.
• Financial and Professional Services:
  A reputed tax and accounting consultancy firm providing advisory and compliance services across the GCC. We manage their trademark registrations in professional service classes, ensuring their brand enjoys uninterrupted protection across all operational markets.