Trademark Opposition and Cancellation Procedures in Saudi Arabia: A Legal Overview

April 23, 2025by Hemakshi Prabhu0

In Saudi Arabia, trademarks are a critical component of a business’s intellectual property portfolio. The Saudi Arabian Trademark Law, under the oversight of the Saudi Authority for Intellectual Property (SAIP), provides a comprehensive framework for the protection of trademarks. While the registration of a trademark grants exclusive rights to its owner, it also allows for challenges from third parties in the form of opposition and cancellation. This article delves into the legal procedures for trademark opposition and cancellation in Saudi Arabia, providing insight into how third parties can challenge a trademark application and the legal grounds for cancellation. 

Trademark Opposition in Saudi Arabia: An Overview

 

What is Trademark Opposition? 

Trademark opposition refers to the formal objection raised by a third party against a trademark application during its examination or after it has been published. In Saudi Arabia, once a trademark application is filed, it is published in the official trademark journal under Article 14 for a period of 60 days. During this period, any interested party, including competitors, can challenge the application by filing an opposition. 

This blog is a part of our Intellectual Property Services

Grounds for Opposition 

Third parties may file an opposition against a trademark application on several grounds, which typically include: 

      • Similarity to an Existing Registered Trademark: If the trademark applied for is identical or confusingly like a prior registered trademark, an opposition can be filed. This includes situations where the opposing party’s mark is well-known in the market, and the new application may cause consumer confusion. 
      • Lack of Distinctiveness: A trademark must be distinctive, meaning it should be capable of distinguishing the goods or services of the applicant from those of other entities. If a third party believes that the mark lacks distinctiveness or is descriptive of the goods or services it represents, they can oppose its registration. 
      • Violation of Public Order or Morality: If the trademark includes words or symbols that violate public order or moral standards in Saudi Arabia, an opposition can be filed. This includes offensive language, symbols, or anything that is deemed harmful to the social and cultural values of the country. 
      • Use of Prohibited or Restricted Symbols: The use of national flags, coats of arms, or symbols that belong to the Saudi government or other international organizations can also be grounds for opposition. 
      • Conflict with Existing Rights: If a third party believes that the applicant’s trademark infringes on their prior rights, such as unregistered trademarks or business names, they can oppose the trademark registration on the grounds of conflicting rights. 

Procedure for Filing an Opposition 

The process for filing a trademark opposition in Saudi Arabia is as follows: 

      1. Publication of the Trademark Application: Once a trademark application is filed, it is published in the Saudi Arabian Official Trademark Journal for 60 days. 
      2. Filing the Opposition: During the 60-day publication period, any interested party can file a formal opposition with the Saudi Authority for Intellectual Property (SAIP). The opposition must clearly state the grounds for objection, and supporting evidence should be submitted to substantiate the claim. 
      3. Examination of Opposition: Once the opposition is filed, SAIP will examine the grounds for opposition and any supporting documentation. The applicant may be given an opportunity to respond to the opposition, providing counterarguments or evidence to defend their application. 
      4. Decision: After reviewing the opposition and any counterarguments, SAIP will issue a decision. If the opposition is successful, the trademark application will be refused. If the opposition is unsuccessful, the trademark will proceed to registration. 

Appeal Process 

If a party is dissatisfied with the opposition decision, they have the right to appeal to the Board of Grievances (the administrative court) in Saudi Arabia. The appeal process typically takes several months and requires a legal argument as to why the decision of SAIP should be overturned. 

Trademark Cancellation in Saudi Arabia: An Overview

 

What is Trademark Cancellation? 

Trademark cancellation is a legal procedure that allows a third party to seek the invalidation of a registered trademark. This action can be taken on the grounds that the trademark no longer meets the requirements for registration or that it violates specific legal provisions. In Saudi Arabia, trademarks can be cancelled either by SAIP or through a court order following a request by a third party. 

Grounds for Cancellation 

A registered trademark can be subject to cancellation based on the following grounds: 

      • Non-Use of the Trademark: Under Saudi Arabian law, a registered trademark must be used in commerce within five years from the date of its registration. Failure to use the trademark for the designated goods or services without justifiable reasons can result in cancellation. 
      • Loss of Distinctiveness: If a trademark has lost its distinctiveness over time, perhaps due to generic usage or lack of enforcement, it may be subject to cancellation. For example, if a once-distinctive trademark becomes synonymous with a type of product or service rather than identifying the source of the goods or services, a cancellation action can be filed. 
      • Deceptiveness or Confusion: If a trademark has been found to be deceptive or causes confusion among the public regarding the nature of the goods or services, it can be cancelled. This includes situations where a mark misrepresents the origin, quality, or features of the goods or services associated with it. 
      • Violation of Public Order or Morality: If a trademark is deemed to violate public morals or social values in Saudi Arabia, it can be cancelled. This might include trademarks that feature obscene, immoral, or offensive symbols or language. 
      • Conflict with a Prior Rights Holder: A trademark may be cancelled if it conflicts with an earlier registered trademark or unregistered well-known mark. This applies if the trademark owner’s use infringes on the rights of another party, including trade names, business names, or prior common law marks. 

 

Procedure for Trademark Cancellation 

The process of trademark cancellation in Saudi Arabia typically involves the following steps: 

      1. Filing the Cancellation Request: A third party wishing to cancel a registered trademark must file a formal request with SAIP. The request should detail the legal grounds for the cancellation and provide supporting evidence to substantiate the claim. 
      2. Examination of the Cancellation Request: SAIP will examine the request to determine if it satisfies the legal requirements for cancellation. This may involve the review of evidence such as proof of non-use, confusion, or violation of laws. 
      3. Decision: If SAIP finds sufficient grounds for cancellation, the trademark will be canceled from the official registry. The decision will be communicated to both the trademark owner and the third party requesting the cancellation. 
      4. Appeal Process: Like opposition decisions, trademark cancellation decisions can be appealed to the Board of Grievances. The appeal process allows the parties involved to present their case to a higher judicial authority.  

Non-Use as a Ground for Cancellation 

Non-use is one of the most common grounds for trademark cancellation in Saudi Arabia. To file a cancellation on the grounds of non-use, the requesting party must show that the trademark has not been used for five consecutive years without a valid reason. The trademark owner may attempt to prove the use of the mark by submitting evidence such as sales receipts, advertisements, or other documents that show the mark’s commercial use.  

Practical Considerations and Legal Advice

 

Importance of Proper Trademark Registration 

For businesses seeking to protect their trademarks in Saudi Arabia, it is crucial to ensure that the trademark registration is completed accurately and in compliance with all legal requirements. Failure to meet the requirements for distinctiveness, proper use, and non-deceptiveness can expose a business to the risk of opposition and cancellation by third parties.  

Enforcement and Monitoring 

Trademark owners must regularly monitor the marketplace and trademark registers for potential infringements. This includes being vigilant about any new applications that might conflict with their registered trademarks. Prompt action against infringement or opposition can help protect the rights and goodwill of the mark. 

Conclusion – Protecting Trademark Rights in Saudi Arabia 

Trademark opposition and cancellation are important legal mechanisms that allow third parties to challenge trademark applications and registered marks in Saudi Arabia. Whether filing an opposition during the application phase or seeking cancellation due to non-use or other legal grounds, these procedures are crucial for maintaining a fair and competitive marketplace. Businesses must remain vigilant in monitoring their trademarks and enforcing their rights to ensure that their intellectual property is adequately protected from challenges.  

 

Disclaimer

The opinions expressed in this blog are those of the respective authors. ATB Legal does not endorse these opinions. While we make every effort to ensure the factual accuracy of the information provided in our blogs, inaccuracies may occur due to changes in the legislative landscape or human errors. It is important to note that ATB Legal does not assume any responsibility for actions taken based on the information presented in these blogs. We strongly recommend taking professional advise to ensure the best possible solution for your individual circumstances.

About ATB Legal

ATB Legal is a full-service legal consultancy in the UAE providing services in dispute resolution (DIFC Courts, ADGM Courts, mainland litigation management and Arbitrations), corporate and commercial matters, IP, business set up and UAE taxation. We also have a personal law department providing advice on marriage, divorce and wills & estate planning for expats.

Please feel free to reach out to us at office@atblegal.com for a non-obligatory initial consultation.

Hemakshi Prabhu

Hemakshi Prabhu, a junior associate at ATB Legal, is an alumnus of Symbiosis, Pune. Specializing in Corporate Law and Intellectual Property Rights, Hemakshi contributes her expertise to both the practice and academic discussions by authoring insightful articles in these areas.

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